M8 — Better coaches work with M8.

The Platform

Three portals.
One system.

Coach Hub, Coachee App, and Company Portal work seamlessly together — all built on the M8 methodology.

For Coaches

Your business
command center.

Everything you need to run a professional coaching practice — in one view. Clients, mandates, certification logs, proposals, and revenue. No email threads. No spreadsheets.

All 5 certification logs — automatedICF Coaching Log · EMCC Coaching, Reflection, Supervision & Continuous Learning Log. One session logged in M8 updates all of them instantly.

A CRM that speaks coachingCompanies, contacts, mandates, sessions, programmes. Built for how coaches actually work.

Proposals in 5 minutesDefine your packages → build a proposal → send with your terms attached. Done.

Revenue & pipeline overviewTotal contract value, open proposals, active mandates — your whole business at a glance.

Active Mandates

↑ 2 this month

Total Contract Value

€84k

↑ 18% vs. last year

ICF Log Hours

248h

Target: 300h

Open Proposals

€22k pending

Active Mandates

Otto Meier

Bauchladen GmbH · Senior Executive · 3 of 12 Sessions

Linus Huber

Wunder AG · Young Leader · 7 of 12 Sessions

Sarah Klein

TechVision GmbH · Executive · 11 of 12 Sessions

For Coachees

Progress
between sessions.

The Coachee App keeps clients engaged and growing between coaching sessions — with a daily journal, goal tracker, and 360° feedback tool that actually gets used.

Daily journal with streakEmotion check-in, energy level, guided reflection. A small daily habit that creates lasting change.

BHAG → OKRs → RoadmapFrom big ambition to concrete next step. AI-assisted goal formulation. Linked directly to 360° feedback.

360° Feedback without the chaosInvite stakeholders, collect structured feedback, visualise results — all inside the app.

White-label optionOffer the app under your own brand name. Your clients, your identity.

Linus Huber

Young Leader Programme · Wunder AG

🔥 14

Day Streak

78%

Energy

7/10

Confidence

😤 Focused

💡 Motivated

😰 Stressed

BHAG

"By Q4 2026, build a leadership structure within my team that runs effectively without me in every decision."

Progress42%

For Companies

Visibility
without intrusion.

Your client sees programme progress, budget utilisation, and M8 scores — never the confidential content of coaching sessions. Trust stays intact. Accountability is built in.

M8 Score DashboardAggregate progress across all teams, programmes, and dimensions. Leadership development made measurable.

Budget & programme controlBooked programmes, sessions used, remaining budget — everything in one clean view.

Measurable ROIBefore/after M8 assessments show exactly what the coaching investment produced.

Multi-coach managementMultiple coaches, multiple programmes — consolidated in a single company portal.

E.ON Drive Germany

Executive Leadership Programme 2026

Active

Coachees

Coaches

€48k

Budget

7.2

M8 Score

+0.8 vs. baseline assessment

The Methodology

Not just software.
A standard.

M8 is the only platform built around its own validated leadership framework — 8 dimensions, 47 capabilities. Your coaching has a common language. Progress becomes measurable. Outcomes become undeniable.

01Emotional Intelligence5

02Cultivate8

03Execute7

04Communicate5

05Influence5

06Org Development5

07Strategize7

08Commercial Excellence5

Emotional Intelligence

Self-regulation, empathy, social awareness, resilience under pressure. The non-negotiable foundation of all leadership effectiveness.

Self-Awareness

Know your strengths, values, thinking patterns, triggers, and blind spots deeply — and actively apply that self-knowledge in leadership decisions.

Self-Control & Emotional Regulation

Recognize, slow down, and manage emotional reactions — especially under pressure, in conflict, and amid high uncertainty.

Resilience & Adaptability

Absorb setbacks, emerge stronger from crises, and actively shape change rather than passively enduring it.

Social Awareness & Empathy

Perceive the emotional and social signals of others with sensitivity, read group dynamics, and respond with genuine compassion.

Managing Own Energy & Wellbeing

Proactively manage your mental and physical energy as a leadership resource — treating recovery, focus, and sustainability as leadership responsibilities.

Cultivate

Develop people, build psychological safety, grow future leaders. Building on the EQ foundation, this dimension shapes culture and ownership.

Creating Psychological Safety & High Standards

Create an environment where risks are taken, mistakes are named openly, and high standards are held simultaneously — safety and excellence as one.

Empower & Engage People

Actively transfer ownership, unlock intrinsic motivation, and strengthen people in their day-to-day effectiveness.

Employee Development

Recognize individual strengths, foster them deliberately, and consistently challenge people at their edge — for sustained, meaningful growth.

Developing Future Leaders & Succession Planning

Systematically identify, develop, and prepare leadership talent for future roles — building the leadership pipeline as a strategic priority.

Ownership & Reliability

Anchor accountability as a cultural principle — model it, demand it, and scale it across the organization.

Inclusivity & Belonging Creation

Design inclusive decision-making processes and working conditions where every person can contribute their best.

Conflict Management

Detect conflicts early, address them directly, and lead them constructively toward resolution — before they erode trust.

Ethical Leadership & Integrity

Model ethical behavior as a personal stance and anchor it as a non-negotiable leadership principle throughout the organization.

Execute

Deliver results, delegate maturely, navigate complexity, make decisions happen. Operational leadership effectiveness at its highest level.

Maturity-Based Delegation

Assign tasks and responsibility situationally and developmentally — neither too early nor too late, neither too much nor too little.

Strong Result & Outcome Orientation

Maintain relentless focus on measurable results — set priorities, demand progress, without micromanagement.

Decision Quality Enablement

Ensure decisions are made by the person with the best context and deepest knowledge — not necessarily the most senior. Design decision processes and assign rights clearly.

Operational Excellence

Maintain processes, quality standards, and operational routines at the highest level and continuously improve them.

Effective Time & Priority Management

Direct your own attention and time consistently toward what is strategically relevant — and support others in doing the same.

Roles & Responsibilities Clarification

Define, document, and keep alive clear accountabilities, decision rights, and interfaces across the organization.

Managing Complexity & Ambiguity

Create actionability and provide orientation in structurally unclear, fast-changing situations — without waiting for complete information.

Communicate

Communicate with impact, listen deeply, give and receive feedback. Communication as the primary leadership instrument — in every direction.

Effective Communication, Listening & Dialogue

Share information clearly, contextually, and audience-first — and practice active listening as a fundamental leadership stance.

Feedback Mastery

Master feedback as a core leadership instrument — give it constructively, receive it openly, and actively shape a culture where it flows freely.

Coaching & High-Impact 1:1 Leadership

Deploy one-on-one conversations as a development and leadership instrument — with a coaching mindset, clear expectations, and lasting commitment.

Executive Presence & Credibility

Deliberately build and deploy credibility, impact, and authority in leadership situations — in rooms, conversations, and under pressure.

Managing Up & Executive Stakeholder Communication

Communicate upward and laterally — inform, align, and win over executive stakeholders without creating dependency.

Influence

Persuade without authority, manage stakeholders, build coalitions. Shaping impact and influence beyond formal power structures.

Give Purpose & Inspire Without Authority

Win people over and mobilize them for a direction — without formal power, through meaning, credibility, and the ability to genuinely inspire.

Stakeholder Management

Systematically map, prioritize, and actively manage the stakeholder landscape — with a clear strategy for every relevant actor.

Building Rapport & Strong Relationships

Build and maintain genuine, trust-based relationships with people of different backgrounds, styles, and interests.

Negotiation

Prepare negotiations strategically, identify interests behind positions, and achieve durable solutions with real substance.

Cross-functional Collaboration & Coalition Building

Generate shared energy across functional and hierarchical boundaries, break down silos, and build coalitions for the initiatives that matter.

Org Development

Design structures, shape culture, hire for fit, lead transformation. Building organisations that perform without depending on any single person.

Team Architecture & Role Design

Strategically structure teams, clearly design roles and accountabilities, and create the structural foundations for sustained high performance.

Leading Teams Through Development Stages

Actively lead teams through their development phases (Forming → Performing) — keeping energy, direction, and accountability alive.

Leading Organizational Change

Initiate, communicate, steer, and sustainably embed transformations in culture — as a systemic leadership responsibility, not a project.

Talent Acquisition & Culture-Aligned Hiring

Attract the right people for strategy and cultural ambition — with a clear eye on fit, potential, and diversity.

Human Brain & Behavioral Psychology

Understand the neurological and psychological foundations of human behavior and apply them as leadership tools — for motivation, change, and learning.

Strategize

Shape strategy, focus on what matters, build for the long term. Anticipating the future, making choices, and positioning for sustainable advantage.

Strategy Creation & Refinement

Develop, test, sharpen, and continuously adapt strategic hypotheses and choices based on new insights and market signals.

Strategy Execution

Lead strategy implementation as a disciplined, measurable process — from strategic intent to real, trackable impact.

Strategic Prioritization & Focus

Decide consistently what matters now — align resources, energy, and attention to the few levers that truly count.

Sensing & Trend Intelligence

Detect weak signals from markets, technology, competition, and society early — interpret them and embed them in strategic thinking before others do.

Enterprise-Level Systems Thinking

Recognize systemic interdependencies at the enterprise level — understand second-order effects, anticipate unintended consequences, and shape transformation holistically.

AI & Technology Literacy

Develop strategic judgment about the application of AI and emerging technologies — as a competitive advantage, not an IT topic.

Level 5 Leadership & Legacy Thinking

Think beyond quarterly results and personal tenure — build organizations, cultures, and leadership capacities that function without you (after Jim Collins).

Commercial Excellence

Business acumen, financial literacy, value creation, commercial ownership. Full entrepreneurial responsibility for commercial outcomes.

Financial Acumen & Business Literacy

Read, critically interpret, and confidently integrate financial metrics into strategic and operational leadership decisions.

Value-Add Discovery & Creation

Identify untapped value potential, validate it with customers, and systematically convert it into sustainable growth.

Value & Growth Ownership

Take full entrepreneurial accountability for commercial outcomes — know, prioritize, and activate the growth levers.

Customer Centricity

Understand customer needs deeply and continuously — and ensure that understanding is structurally embedded in processes and decision logic, not dependent on individuals.

Building Strategic Alliances & Ecosystems

Actively shape external partnerships, strategic alliances, and ecosystems — as commercial growth and risk levers.

01Emotional Intelligence5 caps

Self-regulation, empathy, social awareness, resilience under pressure.

01Self-Awareness

02Self-Control & Emotional Regulation

03Resilience & Adaptability

04Social Awareness & Empathy

05Managing Own Energy & Wellbeing

02Cultivate8 caps

Develop people, build psychological safety, grow future leaders.

01Creating Psychological Safety & High Standards

02Empower & Engage People

03Employee Development

04Developing Future Leaders & Succession Planning

05Ownership & Reliability

06Inclusivity & Belonging Creation

07Conflict Management

08Ethical Leadership & Integrity

03Execute7 caps

Deliver results, delegate maturely, navigate complexity, make decisions happen.

01Maturity-Based Delegation

02Strong Result & Outcome Orientation

03Decision Quality Enablement

04Operational Excellence

05Effective Time & Priority Management

06Roles & Responsibilities Clarification

07Managing Complexity & Ambiguity

04Communicate5 caps

Communicate with impact, listen deeply, give and receive feedback.

01Effective Communication, Listening & Dialogue

02Feedback Mastery

03Coaching & High-Impact 1:1 Leadership

04Executive Presence & Credibility

05Managing Up & Executive Stakeholder Communication

05Influence5 caps

Persuade without authority, manage stakeholders, build coalitions.

01Give Purpose & Inspire Without Authority

02Stakeholder Management

03Building Rapport & Strong Relationships

04Negotiation

05Cross-functional Collaboration & Coalition Building

06Org Development5 caps

Design structures, shape culture, hire for fit, lead transformation.

01Team Architecture & Role Design

02Leading Teams Through Development Stages

03Leading Organizational Change

04Talent Acquisition & Culture-Aligned Hiring

05Human Brain & Behavioral Psychology

07Strategize7 caps

Shape strategy, focus on what matters, build for the long term.

01Strategy Creation & Refinement

02Strategy Execution

03Strategic Prioritization & Focus

04Sensing & Trend Intelligence

05Enterprise-Level Systems Thinking

06AI & Technology Literacy

07Level 5 Leadership & Legacy Thinking

08Commercial Excellence5 caps

Business acumen, financial literacy, value creation, commercial ownership.

01Financial Acumen & Business Literacy

02Value-Add Discovery & Creation

03Value & Growth Ownership

04Customer Centricity

05Building Strategic Alliances & Ecosystems

Dimensions

Capabilities

360°

Assessment

ICF + EMCC

Built For

The platform built
for coaches,
not salespeople.

You were trained to coach.
Not to push paper.

Three portals.
One system.

Your business
command center.

Progress
between sessions.

Visibility
without intrusion.

Not just software.
A standard.

Designed for
ICF & EMCC coaches.

Up and running
in one afternoon.

The first platform
truly built for coaches.

Professional tools.
Honest pricing.

Join the
Founding 20.

The platform built for coaches, not salespeople.

You were trained to coach.Not to push paper.

Three portals.One system.

Your businesscommand center.

Progressbetween sessions.

Visibilitywithout intrusion.

Not just software.A standard.

Designed forICF & EMCC coaches.

Up and runningin one afternoon.

The first platformtruly built for coaches.

Professional tools.Honest pricing.

Join theFounding 20.

The platform built
for coaches,
not salespeople.

You were trained to coach.
Not to push paper.

Three portals.
One system.

Your business
command center.

Progress
between sessions.

Visibility
without intrusion.

Not just software.
A standard.

Designed for
ICF & EMCC coaches.

Up and running
in one afternoon.

The first platform
truly built for coaches.

Professional tools.
Honest pricing.

Join the
Founding 20.